Selasa, 23 November 2010

House Beautiful Chops Columnist 'contessa' For Florence

Barefoot Contessa Ina Garten is getting her walking papers as House Beautiful's food columnist of five years and being replaced with fellow Food Network star Tyler Florence. It's the highest-profile change yet for HB editor Newell Turner, who was promoted to editor in chief in April. He got the job when predecessor Stephen Drucker was named to lead sibling pub Town & Country. Turner said after a really great run with Ina, he thought Florence, who brings a West Coast perspective and has a young family, would help bring in new readers. He's a perfect person to pick up where Ina left off, he said. He's all about big flavors and big ideas in the kitchen. I think Tyler's going to bring this other level of family to the story. Florence will be a contributing editor starting with the February 2011 issue, with a new monthly column, Tyler's Kitchen. Recipes from Garten's Ask the Barefoot Contessa column will live on the magazine's Web site. In other changes, Turner said he's also making a big push into outdoor living content, starting with the spring issues. It's just become a big part of how Americans live.

Follow AdweekMedia senior editor Lucia Moses on Twitter via [@]LMOSES.

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